{"id":109,"date":"2019-08-19T20:56:31","date_gmt":"2019-08-19T20:56:31","guid":{"rendered":"http:\/\/hegaya.com\/espanol\/?page_id=109"},"modified":"2026-04-15T11:27:46","modified_gmt":"2026-04-15T11:27:46","slug":"marcas","status":"publish","type":"page","link":"https:\/\/hegaya.com\/espanol\/marcas\/","title":{"rendered":"Marcas"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; fullwidth=\u00bbon\u00bb admin_label=\u00bbHero Section\u00bb _builder_version=\u00bb3.22&#8243;][et_pb_fullwidth_header title=\u00bbMarcas\u00bb subhead=\u00bbMARCAS\u00bb background_overlay_color=\u00bbrgba(0,0,0,0.8)\u00bb content_max_width=\u00bb550px\u00bb _builder_version=\u00bb3.27.2&#8243; title_font=\u00bbPoppins|700|||||\u00bb content_font=\u00bbPoppins||||||||\u00bb content_font_size=\u00bb16px\u00bb content_letter_spacing=\u00bb1px\u00bb content_line_height=\u00bb2em\u00bb subhead_font=\u00bbPlayfair Display|700||on|||||\u00bb subhead_font_size=\u00bb48px\u00bb subhead_letter_spacing=\u00bb3px\u00bb subhead_line_height=\u00bb1.4em\u00bb background_color=\u00bbrgba(255, 255, 255, 0)\u00bb background_image=\u00bbhttps:\/\/hegaya.com\/espanol\/wp-content\/uploads\/sites\/2\/2019\/08\/consultant-11.jpg\u00bb parallax=\u00bbon\u00bb parallax_method=\u00bbon\u00bb custom_button_one=\u00bbon\u00bb button_one_border_width=\u00bb1px\u00bb button_one_border_color=\u00bbrgba(255,255,255,0.3)\u00bb button_one_border_radius=\u00bb0px\u00bb button_one_letter_spacing=\u00bb1px\u00bb button_one_font=\u00bbSaira Extra Condensed|600||on|||||\u00bb button_one_icon=\u00bb%%3%%\u00bb button_one_icon_color=\u00bb#edbb5f\u00bb custom_button_two=\u00bbon\u00bb button_two_border_width=\u00bb1px\u00bb button_two_border_color=\u00bbrgba(255,255,255,0.3)\u00bb button_two_border_radius=\u00bb0px\u00bb button_two_letter_spacing=\u00bb1px\u00bb button_two_font=\u00bbSaira Extra Condensed|600||on|||||\u00bb button_two_icon=\u00bb%%3%%\u00bb button_two_icon_color=\u00bb#edbb5f\u00bb module_alignment=\u00bbright\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb3%||171px|||\u00bb button_one_text_color_hover=\u00bb#edbb5f\u00bb button_two_text_color_hover=\u00bb#edbb5f\u00bb button_one_bg_color_hover=\u00bbrgba(0,0,0,0)\u00bb button_two_bg_color_hover=\u00bbrgba(0,0,0,0)\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bbon\u00bb button_one_text_color__hover=\u00bb#edbb5f\u00bb button_two_text_color__hover_enabled=\u00bbon\u00bb button_two_text_color__hover=\u00bb#edbb5f\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_bg_color__hover_enabled=\u00bbon\u00bb button_one_bg_color__hover=\u00bbrgba(0,0,0,0)\u00bb button_two_bg_color__hover_enabled=\u00bbon\u00bb button_two_bg_color__hover=\u00bbrgba(0,0,0,0)\u00bb]&nbsp;<\/p>\n<p>Una marca es todo signo perceptible por los sentidos y susceptible de representarse de manera que permita determinar el objeto claro y preciso de la protecci\u00f3n, que distinga productos o servicios de otros de su misma especie o clase en el mercado.<\/p>\n<p>Pueden constituir una marca los siguientes signos:[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbAttributes\u00bb _builder_version=\u00bb3.22&#8243; custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|100px|0px\u00bb][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1&#8243; _builder_version=\u00bb3.25&#8243; background_color=\u00bb#ffffff\u00bb max_width=\u00bb1440px\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb27px|0px|0px|0px\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_vertical=\u00bb15px\u00bb box_shadow_blur=\u00bb80px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.15)\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb1440px\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.27.4&#8243; text_font=\u00bbPoppins||||||||\u00bb text_letter_spacing=\u00bb1px\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bb|600||on|||||\u00bb header_3_line_height=\u00bb1.4em\u00bb background_color=\u00bb#ffffff\u00bb max_width=\u00bb550px\u00bb custom_margin=\u00bb-100px|||\u00bb custom_padding=\u00bb60px|40px|60px|40px\u00bb border_color_all=\u00bbrgba(51,51,51,0.06)\u00bb border_width_right=\u00bb1px\u00bb border_width_left=\u00bb1px\u00bb locked=\u00bboff\u00bb]<\/p>\n<h3><span style=\"color: #edbb5f; font-size: 20px;\">I.<\/span><\/h3>\n<p style=\"text-align: justify;\">Nombres y figuras visibles que sean suficientemente distintivos y capaces de identificar los productos o servicios a los cuales son aplicados o se proponen aplicar comparados con otros del mismo tipo o categor\u00eda.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.27.4&#8243; text_font=\u00bbPoppins||||||||\u00bb text_letter_spacing=\u00bb1px\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bb|600||on|||||\u00bb header_3_line_height=\u00bb1.4em\u00bb background_color=\u00bb#ffffff\u00bb max_width=\u00bb550px\u00bb custom_margin=\u00bb-100px|||\u00bb custom_padding=\u00bb60px|40px|60px|40px\u00bb border_color_all=\u00bbrgba(51,51,51,0.06)\u00bb border_width_right=\u00bb1px\u00bb border_width_left=\u00bb1px\u00bb locked=\u00bboff\u00bb]<\/p>\n<h3><span style=\"color: #edbb5f;\">iI.<\/span>\u00a0<\/h3>\n<p>Formas tridimensionales.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.27.4&#8243; text_font=\u00bbPoppins||||||||\u00bb text_letter_spacing=\u00bb1px\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bb|600||on|||||\u00bb header_3_line_height=\u00bb1.4em\u00bb background_color=\u00bb#ffffff\u00bb max_width=\u00bb550px\u00bb min_height=\u00bb320px\u00bb custom_margin=\u00bb-101px|||||\u00bb custom_padding=\u00bb31px|40px|60px|40px||\u00bb border_color_all=\u00bbrgba(51,51,51,0.06)\u00bb border_width_right=\u00bb1px\u00bb border_width_left=\u00bb1px\u00bb locked=\u00bboff\u00bb]<\/p>\n<h3><span style=\"color: #edbb5f;\"><\/span><\/h3>\n<h3><span style=\"color: #edbb5f;\"><\/span><\/h3>\n<h3><span style=\"color: #edbb5f;\"><\/span><\/h3>\n<h3><span style=\"color: #edbb5f;\">III.<\/span><\/h3>\n<p style=\"text-align: justify;\">Nombres comerciales y denominaciones o razones sociales siempre y cuando no incluyan el nombre propio de una persona f\u00edsica.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.27.4&#8243; text_font=\u00bbPoppins||||||||\u00bb text_letter_spacing=\u00bb1px\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bb|600||on|||||\u00bb header_3_line_height=\u00bb1.4em\u00bb background_color=\u00bb#ffffff\u00bb max_width=\u00bb550px\u00bb custom_margin=\u00bb-100px|||\u00bb custom_padding=\u00bb60px|40px|60px|40px\u00bb border_color_all=\u00bbrgba(51,51,51,0.06)\u00bb border_width_right=\u00bb1px\u00bb border_width_left=\u00bb1px\u00bb locked=\u00bboff\u00bb]<\/p>\n<h3><span style=\"color: #edbb5f;\">IV.<\/span><\/h3>\n<p style=\"text-align: justify;\">El nombre propio de una persona f\u00edsica, siempre que no se confunda con una marca registrada o un nombre comercial publicado.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbContact\u00bb _builder_version=\u00bb3.22&#8243; background_image=\u00bbhttps:\/\/hegaya.com\/espanol\/wp-content\/uploads\/sites\/2\/2019\/08\/consutant-03.jpg\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb box_shadow_style=\u00bbpreset7&#8243; box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb80px\u00bb box_shadow_color=\u00bb#ffffff\u00bb saved_tabs=\u00bball\u00bb][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Una marca es todo signo perceptible por los sentidos y susceptible de representarse de manera que permita determinar el objeto claro y preciso de la protecci\u00f3n, que distinga productos o servicios de otros de su misma especie o clase en el mercado. Pueden constituir una marca los siguientes signos:I. Nombres y figuras visibles que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-109","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Registro de Marcas en M\u00e9xico | IMPI | Herrera &amp; Asociados<\/title>\n<meta name=\"description\" content=\"Registre su marca en M\u00e9xico con abogados expertos en propiedad intelectual. 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