About
Trademarks / Brands
A trademark (trademark registration) is a very valuable intangible for companies or natural persons that become an economic value according to the public’s preference or during negotiations between a particular owner of the trademark and an enterprise or between companies, i.e. they are intangibles recordable accounting
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Q&A ABOUT TRADEMARKS
What is a trademark?
A trademark is understood as being any visible sign that distinguishes products or services from others of the same type or category in the market
What Trademark includes?
- Visible names and figures that are sufficiently distinctive and capable of identifying the products or services to which they are applied, or are intended to be applied, compared with others of the same type or category;
- Three-dimensional shapes;
- Commercial names and company or business names provided that they complied with certain provisions;
- The proper name of an individual provided that it is not the same as a registered trademark or published commercial name.
What can be trademarked?
Because the law of the matter includes XVII fractions explaining what should not be considered as a trademark, it is suggested to analyze on a case-by-case basis with a specialist patent attorney.
How long does a trademark last?
The registration of a trademark shall have a term of 10 years, starting from the filing date of the application, and may be renewed for periods with same duration.
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